How to Diet Down NOW

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Irvine, Calif., January 20, 2010 – Nearly 7 in 10 Americans (69 percent) think having better choices in the drive-thru at quick service restaurants would encourage them to eat better, according to the newly-released “America’s Drive-Thru Survey”* commissioned by Taco Bell® to examine Americans’ drive-thru attitudes, behaviors and beliefs. Additionally, only half of Americans (50 percent) believe they can stick to a low-calorie diet while ordering through the drive-thru at quick service restaurants, while nearly 9 in 10 Americans (89 percent) would like to try better choices of their favorite menu items if they were offered.

Taco Bell®, which does approximately 70 percent of its business via the drive-thru, is answering Americans call with their new Drive-Thru Diet® Menu, featuring seven incredible tasting, Fresco-style menu offerings with less than nine grams of fat.

Christine Dougherty, Pensacola, Fla., is featured in Taco Bell’s Drive-Thru Diet Menu …

Duration : 1 min

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